Marucci Sports, LLC
  • Baton Rouge, LA, USA
  • Full Time

Health, dental, vision, 401(k)


We are seeking an experienced digital marketer to join our marketing team. You will be responsible for leading our E-Commerce business from site merchandising to email strategy, creating and executing growth strategies for traffic generation, conversion and loyalty, while engaging customers to drive sales for Marucci and Victus.

Responsibilities

  • Oversee all aspects of digital sales including content calendars, product launch, SEO/SEM, paid search/PPC, affiliate, retargeting, new customer acquisition and retention
  • Independently run paid channels, ie. AdWords, Google Shopping, FB, etc.
  • Coordinate the creation of digital content (email series, blogs, SMS)
  • Create and manage email database segmentation and drip series
  • Manage merchandising, content, checkout funnel and promotional campaigns on website
  • Prepare for all product launches
  • Improve the usability, design, content and conversion of the company websites
  • Liaise with Web Designer and Developer on new website development and updates
  • Managing online brand and product campaigns to raise brand awareness
  • Maintain a cohesive online company voice through collaboration with our social media
  • Suggest and implement direct marketing methods to increase profitability
  • Monitor ROI and KPIs
  • Devise strategies to drive online traffic to the company website
  • Monitor and optimize paid search, affiliates, SEO and PPC
  • Able to analyze digital trends, consumer feedback and take actionable steps

Requirements

  • 3-5 years digital marketing experience
  • Comprehensive understanding of customer segmentation, flows and lifecycle
  • Possess an acute awareness of our product assortment, growth strategies and product marketing
  • Preferred experience with large SKU counts, direct-to-consumer businesses
  • Familiarity with best practices, web design and integrated digital marketing
  • Excellent analytical and project management skills
  • Driven, motivated, entrepreneurial spirit
  • Experience with Google Analytics
  • Knowledge of Big Commerce is a plus
  • An ability to multitask and perform under tight deadlines
  • Exceptional verbal and written communication skills
  • Bachelor's degree in marketing, digital media or relevant field
  • Knowledge of baseball players, teams, rules, etc. is a plus, but not required

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Marucci Sports, LLC
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